When you are preparing for the SEO process, it is best to think of it as a marathon, not as a sprint. SEO will take time and patience. You can’t rush this process. If you do, your website may not be in compliance with Google's guidelines and rankings may suffer.
It is important to understand that while the number one ranking position is ideal, it is not always possible to achieve. There are several factors that play into each individual situation. For instance, if you have just released a new product, then it would probably make sense to put an affiliate link below the headline to let people know about it. But what if you have had your product out for years? Would it still be wise to put an affiliate link there? Probably not!
This is because Google has been able to improve its algorithms over the last few years so much that they now look at many things including backlinks when determining how relevant your business is to their users. They also look for freshness, meaning that if a company has been around for a long time it is less likely to rank highly than a newer competitor who has had no chance to build up any links. In addition, Google looks at content. So if you update your site regularly, and provide high-quality, informative content, you should see good improvements in your rankings.
To get started on your SEO strategy, start by doing some keyword research! What keywords are people actually searching for right now that relate to your business? These are going to be the words you want to focus on using throughout all of your content. Try using these keywords in your blog posts, titles, descriptions, and even in your meta tags (if you’re working with WordPress). Then use those same keywords throughout your entire website, including your homepage and contact information.
The goal of SEO is to increase the visibility of your website on search engines like Google. Your site needs to be optimized to be found in the search engines. Optimization includes everything from the design of your page to the way you write your copy. A well-optimized site makes it easier for humans to find, and for the search engines to pick up on.
Optimizing your website for search engines involves making sure that your site is crawlable by search engines. Search engines need to be able to access every page on your website. To ensure that search engines are able to index your whole site, include the following features on each page of your site:
H1: Headings 1 (the h1 tag) must contain your primary heading.
H2: Headings 2 (the h2 tag) should contain subheadings that describe the content of the page.
H3: Headings 3 (the h3 tag) are used for secondary headings and should generally be used sparingly.
ALT Text: ALT stands for "alternative text" and describes the content of images on the webpage.
Meta Tags: Meta tags tell the search engines the title of the webpage, along with the description of the page.
URLs: URLs should be unique and descriptive.
Keyword Density: Keyword density refers to the percentage of the total word count of your article that comprises your target keywords. Keyword density ranges between 5 percent and 20 percent.
Page Titles: Page titles are very important for search engines. They are considered the most important element in the optimization process.
Search Engine Friendly Content: Search engines don't like duplicate content. Make sure that your content is unique.
These are just a small sampling of the key elements to consider when optimizing your site. Many other techniques can be implemented to help optimize your site.
It is important to note that search engines do not judge your website based on just the content of your website but they also judge whether your website is trustworthy. Therefore, the better the content on your website, the more visitors you will attract. However, if your site contains spammy content, it will not be ranked highly.
SEO is not a one-time task. You will continually have to work on your SEO efforts to keep your site fresh and updated. Some basic tips to follow to help you with your SEO process include the following:
Use descriptive titles and URL's.
Use the proper H1 and H2 tags.
Add relevant keywords to the content.
Include keywords in your anchor text.
Don’t overload your keywords.
Use the correct amount of keywords per post.
Make sure that your content is written for humans rather than robots.
Always use relevant images.
If you're interested in learning more about SEO strategies, check out our list of top free resources for beginners.